In order for companies to grow and maintain their competitive advantage, they need to build successful products. Many organizations, however, lack the clearly defined product strategy required to create great products.

Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK®). During this session, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and markettrends.

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