Press Release

ACCEPT SOFTWARE REPORTS RECORD CUSTOMER BASE GROWTH

New Customers Drive Competitive Advantage With First Integrated Innovation Management Solution

 

FREMONT, Calif.—Sept. 4, 2007—Accept Software, the expert in integrated innovation management solutions, today announced that it has doubled its customer base over the past year. The record adoption by new customers is consistent with the track record of growth the company has experienced over the last several years. A partial list of new customers who have selected Accept includes Apptera, an innovator in the mobile advertising technology market, Nexa Technologies, Inc., a Penson Worldwide Company that provides a suite of trading solutions for the securities industry, and Tele Atlas, a multi-billion global provider of digital navigation solutions. Primary reasons cited by these new customers for choosing Accept’s unique innovation management solution include the most highly advanced and integrated ideation, portfolio planning, and development capabilities that help them truly know their market, align corporate strategy, market needs, product strategy and plans, and drive efficient and effective execution throughout the entire innovation process.

“The pressure on companies today to innovate, stay competitive, and constantly deliver what the market wants is intense. Yet, on average, more than 70% of R&D investment goes into products that never make it to market or fail after introduction,” said Bryan Plug, President and CEO, Accept Software. “This is what’s fueling demand for Accept Innovation Management solutions—companies driven to improve their return on innovation and deliver new products that their customers love.”

“Accept won the AIPMM (Association of International Product Marketing and Product Management) Excellence in Product Management Award in both 2006 and 2007 because the company is truly innovative and delivers tremendous business value to its customers,” said Therese Padilla, president, AIPMM. “Having led a product team myself, I can see why people are choosing the Accept solution. Accessing and understanding the voice of the market, conducting strategic portfolio planning and management, and driving product planning and development may seem independent, however to be truly successful and improve productivity, they have to be integrated and provide everyone with improved visibility and control.”

 

About Accept

Accept helps companies create tomorrow's winning products and drive sustained competitive advantage. Forward-thinking businesses increase new product revenue, drive competitive advantage, maximize R&D investment, and improve productivity with Accept's award-winning Innovation Management Solution. Uniquely comprehensive, Accept conceived of and delivered the first solution to combine innovation business processes and a single system of record with the voice-of-the market, portfolio and product planning and management, enterprise reporting, and role-based dashboards. With Accept, companies gain visibility and control, align corporate and product strategies with market needs and successfully execute strategies and plans. Accept's growing customer base includes BEA Systems, Cadence Design Systems, Galileo, and Mercury Interactive. For more information, visit, www.acceptsoftware.com.

Accept 360° and the Accept logo are trademarks of Accept Software Corporation. All other trademarks

Press Contact:
Heidi Groshelle
Groshelle Communications
415-563-1893
heidi@groshelle.com  

 

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