Align investment to create more successful products.

Invest in what customers want –
and will pay for

Align your products to markets, segments, customers, and specific needs, with complete traceability back to the source. And with integrated Accept Ideas module you can factor specific customer needs and detailed insight into every decision you make.

Simulate options to maximize new product revenue

Increase product portfolio value and mitigate risk by easily evaluating multiple alternatives with confidence and speed. Identify the products with the biggest impact on revenue and company value. Sophisticated analytics enable you to create advanced scenarios outlining the performance of current products and features as well as the market impact of new products. Simulate product investment options based on market needs, strategic and revenue goals, resource capacity, and risk profile.

Manage change
with confidence

Strategy change? Market shift? New competitors? No problem. Simply update Accept Product Strategy & Portfolio with the new information and its analytics provide guidance on responding to changes in your market reality.

Build your business case

Build the business case for each product plan including market opportunity, competitive strategy, ROI, and feasibility. Determine with certainty whether you have the resources to succeed, including technical skills, equipment, facilities, capital and time. Standard strategic alignment reports enable you to plot multiple scenarios against strategic elements to more easily visualize and drive commitment to your plan.