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You can't help but want to turn off the radio or TV with the daily reports of declining profits, layoffs & economic crisis's around the world, and company acquisitions.
During Jimmy's keynote at Ad:Tech in San Francisco today, he spoke about how during these tough economic times, its all the more important for companies to engage with their customers and leverage the power of their Communities.
Best Bang for your Buck
Today more than ever, B2B and B2C marketeers are flocking to engage with their customers and prospects with social media tools and platforms. The reason? (Fairly) easy level of entry for marketeers to understand and use these tools and high ROI on for your marketing budget investment and brand awareness.
Are you late to the party?
Your customers are already out there in the world of social media, talking about you, both the "bad and the good", the question is, if you're not already listening and engaging, how will you ever Adapt?
I would love to hear your thoughts on what issues you're dealing, with and how you're engaging with your customers.