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In order for companies to grow and maintain their competitive advantage, they need to build successful products. Many organizations, however, lack the clearly defined product strategy required to create great products. Join us as guest speaker Hector Del Castillo of AIPMM shares how to use product strategy to drive product success and revenue growth.
During this session, learn about the benefits of adopting the Product Management Framework (PMF) developed by the Association of Product Marketing and Management (AIPMM). Discover why growing organizations need to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK®). You will learn to create value for your organization by aligning business and product strategy with unmet customer needs and market trends.
Why a Product Strategy is Essential to Drive Your Company's Revenue Growth
Wednesday, February 15, 2012
10:00 a.m. Pacific / 1:00 p.m. Eastern