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There are 4 item(s) tagged with the keyword "executives".
If you've been on either side of the fence in interviews for a product manager position, the Cranky Product Manager's just finished 6-part video series on "The World's Most Generic Product Management Interview" might appeal to those who need to do a little venting.
The second video highlights a common thread of thinking amongst product managers:
Most CEOs are more focused on sales and revenue numbers than products that create those revenues, so product managers are used to taking the lead. Sometimes that means taking utter responsibility for the success of the product, while at other organizations it's an ongoing educational campaign – and an uphill battle – on what customers will actually spend money on. Some would say that Apple doesn't "really do" product management since the CEO takes ownership of the product instead of the company’s product managers. I would like to reshape your thinking. Apple isn't without product management; they have the ultimate product manager. Apple has one of the world's only Chief Product Managers and THAT is one key to their success.
If there's one specific phase of the innovation lifecycle that will ensure failure if it's not done correctly, it is understanding market needs. Without that context, you might develop an innovative product yet not be commercially successful. And no one in this new innovation economy can afford a 'miss'.
As we continue our poll series to understand the priorities and challenges that product executives face, I wanted to share the results from the third poll. Like our first two polls, this poll was also focused on the ideation phase and the challenges faced. There were again over 200 responses representing a solid cross-section of product management, sales, marketing and development roles across all types of industries and geographies.
The question was: What is your biggest challenge in the capture and management of product ideas
As we continue our poll series to understand the priorities and challenges that product executives face (and yes, I am still obsessed with polling data as we draw closer to election season), I wanted to share the results from the second poll – like the first poll there were over 200 responses and represented a pretty solid cross-section of product management, marketing and development roles across all types of industries and geographies.
Here are the results: About 41 percent of total respondents, and 45 percent of large organizations, said less than 50 percent of product ideas come from customers, partners and suppliers.
Being responsible for Accept's Product Marketing function, I am continually trying to understand what product executives and brand owners are doing to bring those profitable products to market and what's keeping them up at night. A few weeks ago we kicked off a series of online polls to understand these priorities and challenges that product executives face. Since its mid-term political season and I'm currently obsessed with polling data, I wanted to share the results from the first poll - which are very insightful. It's worth noting that the poll had over 200 responses and represented a pretty solid cross-section of product management, marketing and development roles across all types of industries and geographies.
Here is the first poll question and the results: