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If anyone�s got any doubt as to the business potential in social media, a recent white paper from PricewaterhouseCoopers should erase those doubts once and for all. And I�m not referring to something as superficial � even silly � as letting your employees write their own blogs.
No, this report talks about something really significant � I would argue even revolutionary, and I am not being hyperbolic, here. As this report from PwC suggests, the amount of customer intelligence on your company that exists now � at this moment � is staggering, its quality � or potential for spurring growth � immeasurable.