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Richard Buckminster Fuller the famous inventor and systems theorist, whose life began in 1895 and spanned almost 100 years has a famous saying. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
He said this numerous times about things that had to be re-imagined to work in a new and better way. It’s true that he wasn’t responding to the crisis with product planning today but he could have been. We’re pretty sure that if he were alive today and we could ask him about how to deal with the product planning crisis he might employ his saying or at least expand on the sentiment of it.