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March 15, 2012
Building Great Products: It’s All About the Analytics

The power of big data is not the data itself but the way companies use it to guide decision-making in all areas of their business. MIT Sloan Management Review put out a research report with some interesting insights about how top performing and lower performing companies use analytics.

It does not come as a surprise that top performers excel at leveraging their data for the best business results; they are 5 times as likely to use analytics as their lower performer peers.

 

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Tags: big data, analytics

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