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April 5, 2012
Making Flippy Floppy

Just caught this great article in the Economist about when products flop (fail spectacularly) in the market. This is on the heels of the most recent flop courtesy of the good folks at Disney Films, John Carter. $300M in $30M out. Ouch! Even for a company as large as Disney that one hurts.

One point the article makes is that in business, occasional flops walk hand in hand with successful products. Nothing ventured, nothing gained as it were. It's true that sometimes it takes a big risk to make a big hit. Still I wouldn't want to be the producer of the John Carter movie right about now. He just blew $300M; let another guy make that mistake.

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By Jon Gettinger
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Tags: product planning, information management, collaboration

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