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If you attended our webinar on Wednesday, October 27, 2010, you heard Greg Cohen, Senior Principle, 280 Group talk about driving profitable growth through innovation.
In addition to speaking to your customers, he recommended six other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer and ultimately help you create a lasting competitive advantage in the marketplace.
I highly recommend viewing this webinar especially in the light of today's post-recession economy where customers want to see verifiable value from the products and services they buy. In other words, they expect solutions that demonstrably lower costs, improve efficiencies or increase revenues. This means you need to deliver products and services they are willing to pay for.
Greg shares his insights on how to do it in an actionable, easy to understand style.
It was a very well-attended session with a lot of questions from the audience. Unfortunately, as we ran out of time, here are his responses to the questions we couldn't cover. Hope you find the insights valuable.
Looking forward to seeing you again in one of our future webinars.