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Hatch, Enabler, Vendetta, oh my!

Tom Grant has added three more counterproductive types to the original road map category list from the Product Beautiful blog: A Case for Better Roadmaps.

He has netted out what so many of us have experienced over the years, and companies. In my opinion, roadmaps become road accidents because the voice of the markets either never enter into the product innovation process or is ignored. Validating a roadmap back to the market - to the very people who participated in ideation - is a great way of keeping the product strategy aligned to the company strategy and market opportunity. Circumvents the 'shoot the messenger' syndrome and helps manage HiPPOs (highest paid person's opinion).

What types of roadmaps have you encountered? We want to know!

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