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As we enter the ‘New Normal’, after the Great Recession, many technology companies are fundamentally changing how they innovate. It’s not a new fad; continuous innovation has become a baseline core requirement to surviving the New Normal. Why? Market expectations of customer intimacy, shorter product lifecycles, accelerated economic volatility and new competitive threats are driving companies to be less tolerant of waste, mistakes and failures in the innovation process. Success, and revenue growth, means defining and taking the right products to the right markets at the right time while mitigating the risks of missing market and customer requirements.
In short, Innovation Management is once again emerging as the life blood of many companies to accelerate short-term profitability and drive long-term growth.
The burning question on everyone’s mind is what will 2011 bring. To help companies understand their opportunities and re-define their innovation priorities, Accept and AIPMM are conducting a joint study to determine key innovation management strategies and approaches that companies are planning for 2011.
The study findings, scheduled to be published in November, will cover survey results along with best practices and recommendations on how to build incremental and breakthrough innovation as a core competency. Participate in the study and learn from market leaders on how they are making innovation every employee’s responsibility, what technologies and business processes are helping them innovate and keep their leadership positions.
Click here if you would like to participate and share your perspective in this valuable study. We will send a complimentary copy of the research report as soon as it is published. We trust these insights will help as you plan your product development initiatives for 2011.