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Market Development Partners Unite

OK - I admit that the concept of crushing competition is appealing, provided we act within ethical and moral constraints. But if you take this attitude too far, you can miss out on opportunity. Here's an example:

I recently attended an industry event recently where a competitor was a fellow exhibitor. Making the obligatory rounds, I stopped by their booth to introduce myself to the staffers there working the event. I had hoped to share opinions and insights into our market with the m. Instead I was met with utter rudeness and arrogance.

We all smile through our teeth at competitors and wish each other well. That�s what professionals do. It�s called common courtesy. However, smart professionals understand that competitors are also market development partners. So next time you talk to a competitor, treat them like a partner. I bet that you�ll learn more from the (somewhat guarded) exchange of market insight than you would by idle boasting.

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