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There are 5 item(s) tagged with the keyword "product portfolio management".
Please join us in welcoming Paula Gray, Anthropologist in residence, AIPMM as she shares her thoughts on recent Product Innovation Portfolio research conducted by AIPMM and Accept.
A recent study conducted by Accept Corporation and the AIPMM (Association of International Product Marketing & Management) found that though industry executives view innovation as a key to success, they aren't happy about how they manage the process. The study found that even though companies may be at the cutting edge of technology, 85% of them are stuck back in the 90's using manual tools like MS Excel and MS Power Point to manage the innovation process. They also note that they struggle making decision about what to keep or toss and reconciling bottom up and top down plans. What's wrong with this picture?
I have not had this much fun in years! We are in the midst of a pivotal shift in how companies manage their product portfolios and a new approach is emerging that finally links rapid top-down executive modeling with detailed bottom-up planning.
The company and product executives I meet with all agree that the old Project Portfolio Management (PPM) approaches are dead. The fact that they are only 10-15 years old show how fast things have changed.
Once, it was enough to be first to market. Now, the innovation game is more complicated with multi-layered products and new go-to-market strategies that require a careful coordination of complex dependencies, compatibilities, and timing. The dynamic nature of these dependencies mean critical portfolio decisions need to be made on-the-fly, when data becomes available; and need to be revisited as conditions change.
In our opinion here at Accept, successful portfolios today require a broader approach that breaks out of the confinement of single departmental silos and instead integrates departmental, product, corporate, and IT portfolios into one unified enterprise portfolio. We believe the innovation portfolio game has changed.
Accept Corporation and AIPMM (Association of International Product Marketing and Management) are conducting a joint study to find out where companies are struggling the most today in their current portfolio planning practices and approaches. I am looking forward to the analysis as I am sure there will be some telling facts.
As we continue our poll series to understand the priorities and challenges that product executives face, I wanted to share the results from the fourth poll. This poll was focused on portfolio management and the challenges faced. There were again over 200 responses representing a solid cross-section of product management, sales, marketing and development roles across all types of industries and geographies.
The question was: What are your biggest product portfolio management challenges?
Most product executives are constantly struggling to match their product investments to their companies’ innovation goals.
Join us on Wednesday for the fourth of our five-part webinar series on Transparency, and you can learn how you can maximize your return on product investments by developing the right products for the right markets at the right time, all the time. In this webinar, Roy Wildeman, Senior Analyst at Forrester Research, Inc., will discuss Product Portfolio trends and highlight best practices for better, faster, more effective product development.