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There are 6 item(s) tagged with the keyword "social media".
A product management consulting group called Brainmates did an interesting survey on social media and product management.
The survey was a series of questions that all start with "Do you use social media to...?" The answers were yes, yes and yes. We use social media for everything... except to get feedback about our products.
A survey like this has a lot of bias, because answering "yes" equates to "I'm doing my job" and answering "no" could mean "I may be missing something". The natural inclination is to respond with yes, which makes the anomaly statistic even more compelling.
We all know (I hope) that we should be using social, collaborative tools to gather feedback from our customers that impact product development, so why aren't we?
Tips for Managing Ideas like Other Company Assets
You wouldn't let an employee leave the company with their laptop or PDA, so why allow them to go without having collected critical IP – ideas they conceived while employed thinking about how to make your company's products better.
Here are five tips for better management of your idea assets:
For those of you who attended the Tom Grant webinar recently, thank you, your participation made it a success. As is usually the case, we received more questions than Tom was able to respond to during the duration of the webinar.
However, Tom has very graciously responded to your unanswered questions.
You can't help but want to turn off the radio or TV with the daily reports of declining profits, layoffs & economic crisis's around the world, and company acquisitions.
How could the breakdown of a decade-old washing machine become a parable for how companies must do business in the early 21st-Century?
Funny you should ask.
Like most people, my wife and I don’t shop for washers and dryers very often. So when our washer finally gave up, we found ourselves back in the market for a new one—an endeavor we hadn’t done in about 10 years.
And what a difference a decade makes. Companies that manufacture electronics such as cell phones and flat-screen TVs now offer a full line of washers and dryers, and stores known for selling computers and software have whole sections devoted to refrigerators and washers and dryers.
If anyone�s got any doubt as to the business potential in social media, a recent white paper from PricewaterhouseCoopers should erase those doubts once and for all. And I�m not referring to something as superficial � even silly � as letting your employees write their own blogs.
No, this report talks about something really significant � I would argue even revolutionary, and I am not being hyperbolic, here. As this report from PwC suggests, the amount of customer intelligence on your company that exists now � at this moment � is staggering, its quality � or potential for spurring growth � immeasurable.