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Once, it was enough to be first to market. Now, the innovation game is more complicated with multi-layered products and new go-to-market strategies that require a careful coordination of complex dependencies, compatibilities, and timing. The dynamic nature of these dependencies mean critical portfolio decisions need to be made on-the-fly, when data becomes available; and need to be revisited as conditions change.
In our opinion here at Accept, successful portfolios today require a broader approach that breaks out of the confinement of single departmental silos and instead integrates departmental, product, corporate, and IT portfolios into one unified enterprise portfolio. We believe the innovation portfolio game has changed.
Accept Corporation and AIPMM (Association of International Product Marketing and Management) are conducting a joint study to find out where companies are struggling the most today in their current portfolio planning practices and approaches. I am looking forward to the analysis as I am sure there will be some telling facts.