There’s been no letting go of the necessity for getting product requirements right. The need to clearly define the elements of innovation, and to make sure the company’s products include the right features, is more important today than ever – both for new products and for new releases of existing ones.

With a geometric growth in its customers’ requirements and their complexity, Solution Labs found that Accept360™ was key to keeping on top of its rapidly changing business, technical, and marketing environment.

Economic recovery from the 2008 debacle is becoming a reality for many companies. But the rules for success have changed. Accept spoke with Cadence Design Systems Vice President of Operations Pete Connor and Deutsche Telecom North America’s Vice President of Innovation Andres Jordan about some of the key challenges and their companies’ responses to those challenges.

Putting pipeline and portfolio management disciplines into practice is a great idea. And getting started doesn’t need to be complicated. In fact, the key to success at the outset is keeping it simple, stimulating good conversations, and trusting the judgment of senior management.

AIPMM and Accept Software conducted a joint study in September 2010 to investigate corporate innovation performance in 2010 and evaluate what new priorities, goals or strategies are being planned for the coming year to achieve profitability and drive long term growth in this still very volatile business environment. Over 280 executives representing product management, marketing and development from a diverse array of companies, industries and geographies shared their views.

Key considerations for effectively using agile across distributed teams and complex product lines. The key is balancing team productivity with market alignment. This is easier to understand conceptually than it is to execute. For large or dynamic organizations the risk is particularly high. They must deal with widely-dispersed teams, often in different locations and time zones. In addition, they usually have more complex portfolios that require tight interdependencies that can span functionality and architecture.

As an enterprise product development platform provider, we offer a solution for crowd-sourcing ideas and feedback - and show we walk the walk - we used it for an internal "Innovation Jam".

Joint AIPMM (Association of Product Marketing and Management) and Accept Software study report — product portfolio planning will fuel your revenue, growth and profitability.

How are organizations addressing the evolving product innovation game? Competitive pressures and rapid technological advances forces companies to compress development cycles. Most of it is not about inventions, but about innovation and integration. Being first to market is no longer enough.