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In order for companies to grow and maintain their competitive advantage, they need to build successful products. Many organizations, however, lack the clearly defined product strategy required to create great products.
Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK®). During this session, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and markettrends.
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In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap both internally and externally. The goal is to tell a compelling and comprehensive story as well as to capture and access the right data and insights to make objective, informed decisions. In this webinar, Cindy F Solomon of Global Product Management Talk and Hari Candadai of Accept Software will discuss the strategic and technical roadmapping capabilities and expertise necessary to communicate product direction and strategy with the right level of detail to the right audience at the right time.
In this session, you will learn to:
- Communicate an objective product roadmap to internal and external audiences
- Properly respond to changing market dynamics and company priorities
- Utilize strategic navigation skills to stay true to business strategy and market needs
- Use roadmaps as a strategic tool to capture and sustain customers, partners, and other stakeholders
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The job of a product manager has become more challenging than ever before. There never seems to be enough time or resources to collect all of the necessary information and collaborate with key stakeholders in order to make mission critical decisions. We must find ways to build great products while working effectively with globally dispersed, cross-functional teams. Compounding the problem, almost every product manager enters the field from another profession and has to learn the job through trial and error.
Join Greg Geracie, the author of global best seller Take Charge Product Management and president of Actuation Consulting, as he discusses these challenges and shares three key tips from his book along with the necessary context to apply these tips to everyday excellence in product management.
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A Next Practices Webinar in Product Strategy and Innovation Management based on a report from the American Institute for Innovation Excellence
In many organizations, there is a gap between executive-mandated product strategy and the day-to-day operational decisions that take place further down the management chain. While a CEO works with a leadership team to define and communicate the need for innovation in new product development, busy executives and senior leaders often abandon this bold strategic vision for something safe and completely ineffectual.
In this session, Paul Williams of the American Institute for Innovation Excellence addresses the root causes of the innovation gap in product development and discusses processes, tools, techniques, and other leadership and management approaches that can help bridge this gap.
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When people talk about innovation in a conceptual sense, all the usual suspects come up: Apple, Google, IKEA, and others. But when asked to develop innovative products, most protest that their company "isn't Apple" or any of the others. Many view innovation as somewhat transactional, seeing their personal innovation effort as a one-shot contribution into the product suggestion box.
Obviously, product innovation isn't a transaction but a process. But how do you ensure that the process is maintained, especially if your company doesn't have a visionary CEO, committed leadership, and empowering managers?
Guest presenter Professor Chris Labash, of Carnegie Mellon University will discuss the product innovation process and its impact on product strategy. Learn how innovation can play a key role in product development in any organization.
