Jump to content
Live Webinar Register Today!
Open innovation is an incredibly powerful tool that companies can use to maintain market alignment with their products. However, these initiatives can be particularly difficult to incorporate into an organization’s pre-defined product planning process.
Join us on April 26th as innovation expert Jose Briones shares his approach to implementing open innovation in a way that will complement product planning processes and increase the chances of product success. This session will cover:
Live Webinar Register Today!
In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly defined in most companies and in industry literature.
Greg Geracie, President of Actuation Consulting and author of the global best seller Take Charge Product Management and Lee Lambert, CEO of the Lambert Consulting Group and PMI Fellow team up to discuss the how your organization can use project and product management to achieve better market results with your products. During this session, you will learn to:
On_Demand Replay View it now!
Please join Greg Geracie, President of Actuation Consulting and author of the global best seller Take Charge Product Management as he examines the factors that improve or impede product team performance. Greg will share a range of findings from the 2012 study conducted by Actuation Consulting and Enterprise Agility based on responses from product managers, project managers, program managers, business analysts and other members of the core product development team. Mark your calendars and be sure to join us!
On-Demand Replay View Today!
When it comes to delivering successful products to market, there are as many ways to manage the planning process as there are product managers. Today phase-gate methodology seems to be the most popular. But "most popular" doesn't always make it the right choice to ensure that a product meets the needs of the market. Lean Product Management is a way to apply the right process at the planning level and make sure that your product meets market demands as quickly and as cost–effectively as possible.
Join Greg Cohen of the 280 Group and learn about the four product-market fit challenge types, how to identify the challenge type your project faces, and how to adjust your process accordingly. The session covers key principles of Lean Product Management: dealing with uncertainty, achieving competitive separation, capturing market opportunity, and implications to the traditional project planning, phase gate, and budgeting cycle. If you are ready to challenge the wisdom of phase-gate, this webinar is for you.
On-Demand Replay Watch it now!
In order for companies to grow and maintain their competitive advantage, they need to build successful products. Many organizations, however, lack the clearly defined product strategy required to create great products.
Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK®). During this session, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and market trends.
On-Demand Replay View It Today!
In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap both internally and externally. The goal is to tell a compelling and comprehensive story as well as to capture and access the right data and insights to make objective, informed decisions. In this webinar, Cindy F Solomon of Global Product Management Talk and Hari Candadai of Accept Software will discuss the strategic and technical roadmapping capabilities and expertise necessary to communicate product direction and strategy with the right level of detail to the right audience at the right time.
In this session, you will learn to:
On-Demand Replay View it now!
The job of a product manager has become more challenging than ever before. There never seems to be enough time or resources to collect all of the necessary information and collaborate with key stakeholders in order to make mission critical decisions. We must find ways to build great products while working effectively with globally dispersed, cross-functional teams. Compounding the problem, almost every product manager enters the field from another profession and has to learn the job through trial and error.
Join Greg Geracie, the author of global best seller Take Charge Product Management and president of Actuation Consulting, as he discusses these challenges and shares three key tips from his book along with the necessary context to apply these tips to everyday excellence in product management.
On-Demand Replay View it now!
A Next Practices Webinar in Product Strategy and Innovation Management based on a report from the American Institute for Innovation Excellence
In many organizations, there is a gap between executive-mandated product strategy and the day-to-day operational decisions that take place further down the management chain. While a CEO works with a leadership team to define and communicate the need for innovation in new product development, busy executives and senior leaders often abandon this bold strategic vision for something safe and completely ineffectual.
In this session, Paul Williams of the American Institute for Innovation Excellence addresses the root causes of the innovation gap in product development and discusses processes, tools, techniques, and other leadership and management approaches that can help bridge this gap.
When people talk about innovation in a conceptual sense, all the usual suspects come up: Apple, Google, IKEA, and others. But when asked to develop innovative products, most protest that their company "isn't Apple" or any of the others. Many view innovation as somewhat transactional, seeing their personal innovation effort as a one-shot contribution into the product suggestion box.
Obviously, product innovation isn't a transaction but a process. But how do you ensure that the process is maintained, especially if your company doesn't have a visionary CEO, committed leadership, and empowering managers?
Guest presenter Professor Chris Labash, of Carnegie Mellon University will discuss the product innovation process and its impact on product strategy. Learn how innovation can play a key role in product development in any organization.
It’s not enough to get a product to market, you need to get traction. How do you avoid the hidden pitfalls that cause high-risk ventures to fail so readily? Learn new processes and new skills to build a fully integrated product development process and team.
Join guest Patrina Mack, Managing Partner, Vision & Execution, to find out how to address best practice research and practical approaches to apply classic market segmentation and competitive benchmarking to identify your unique value add, prioritize market opportunities and/or features, prioritize your product roadmap to balance costs/timelines with customer pain points, and course correct through major and minor upheavals caused by unplanned events.