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As innovation takes center stage, Product Management is now considered more strategic and critical to driving corporate growth than ever before. This also means Product Leaders must not be encumbered by the past and instead focus on adopting new strategies and techniques that will optimize Product Management for maximum impact now and for the future.
Join Brian Lawley, CEO and Founder of the 280 Group as he shares insights that will help you:
New product innovation is acknowledged as the lifeblood and a critical driver of growth for most companies. While project-level product development practices are important to meet schedules, they don't guarantee a winning product portfolio.
A winning portfolio of products and projects is one that aligns and reconciles top-down business models with bottom-up operational plans, ensuring maximum return on every R&D dollar invested to drive forward a company's strategic objectives. Companies without an enterprise-wide view of their whole product development portfolio do not know if they are fully leveraging all available resources to achieve the greatest impact, value, and profit.
In this webinar you will learn:
The Accept360 Spring 2011 release introduces a set of new capabilities to enhance collaboration with internal and external stakeholders, while bolstering Agile tools for productivity, resource management, and integration with popular third-party enterprise applications.
The following key features of the Spring 2011 release are discussed:
The effectiveness of classic approaches to aligning execution with strategic plans are increasingly questioned by executives & managers. Operational processes are not keeping up with the pace of change and strategic plans are becoming obsolete before they are printed. Is eliminating long-range planning the answer? Not when investors and board members are expecting more transparency on long-term plans and performance expectations! The big question keeping you up at night - �How can my execution efforts remain aligned with my corporate strategy in the face of constant change�?
Few executives have found a realistic path to put innovation management theory into practice. Many realize that things need to change, but are concerned that required changes will inflict significant disruption within their companies, and are dubious that the effort will yield promised growth.
To achieve true Strategic Agility, you need to improve the way you manage execution efforts while staying aligned with the corporate strategy and still meeting customer needs. You must also anticipate changes in market dynamics and re-prioritize the innovation initiatives and product portfolios accordingly.
In this session learn about:
Building Blocks on the Road to Strategic Agility
Critical Tools that Enable Strategic Agility
As you move up through management levels, and move through phases of product innovation and delivery, your challenges and core skills change. Directors have a different scope and set of problems than individual managers as do Product VPs. In this webinar you will learn about the skills needed to do well and succeed at each level and phase, which problems to escalate, and the right mix of strategy versus execution. By the end of the webinar, you will understand why Managers, Directors, and Vice Presidents, and CEOs need to think differently, one to the other, about strategy, people, processes, agility, and market sensing. Finally, since everyone eventually wants to be promoted, we�ll discuss the need to "think like your boss". Join Rich Mironov, agile product management thought leader and author, for this important discussion about how challenges and core skills change as you move through management levels and phases of product innovation and delivery.
A new system integration paradigm is enabling an unprecedented level of collaboration and visibility throughout the innovation process, from engaging customers and optimizing product decisions, to maximizing developer efficiency to get better products out to market faster. Join Wesley Coelho from Tasktop Technologies and Hari Candadai of Accept Corporation for an overview of the end-to-end process with special focus on enabling productive, transparent collaboration between product owners and developers to maximize the output from R&D investments.
Guest Patrina Mack, Managing Partner of Vision & Execution, discusses designing products that customers want, and get them to market quickly.
Guest Hector Del Castillo, Senior Product Marketing Manager at AIPMM, discusses how you can align your company's business strategy, product strategy, and market requirements to guide development activities using roadmaps.
Guest Gavin Johnston, Chief Anthropologist of Two West Inc., will provide product teams and developers with a step-by-step guide for turning interesting insights into actionable plans to develop products based on features that customers actually need and will pay for. This webinar will give product managers, marketers and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand.
Join guest speaker Brian McDonough, IDC industry expert and Hari Candadai, Sr. Director, Product Marketing, Accept Corporation for a discussion on why organizations should be concerned about collaborative decision-making problems and the benefits they can expect from addressing this issue.